Jackalope Beauty Lounge Keller, TX Web Design Dissection

Jackalope Beauty owners came to Moon and Owl to create a web experience for their users that reinforced their “We’re cool, but not pretentious” brand.

Unlike so many we-take-ourselves-so-seriously, highbrow salons with their cut-throat work environments, Jackalope has built something quite different:

…a place where you can get a top-shelf style and cut while being 100% yourself.

…a salon where the staff is well-taken care of (paid vacations and advanced training opportunities) so that they can take great care of the clientele. They know a happier stylist styles a better you.

…a salon that believes in developing the next generation of stylists by offering apprenticeships.

We were able to deliver a site that captures their brand essence.

SITE COPYWRITING
Reinforcing the Brand

Homepage Copywriting

We used various statements on the homepage in the text to reinforce Jackalope’s brand chief value proposition.

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HIP & DOWN TO EARTH
Cutting edge techniques by stylists who care.

TRENDY & RELAXED
Stick with what you know, or change it up. Either way, leave feeling beautiful.

HEAD TURNING, YET MODEST
Get that million dollar look minus the pretentiousness.

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We used non-traditional navigational terms–instead of Our Work we used Their Magic and The Lowdown instead of About Us.

All of this writing helps to convey how their chief value proposition directly benefits their clients.

The Bios Copywriting

Subtle copywriting in the Bios summary page reflect the “we’re awesome but don’t take ourselves too seriously” attitudes with a fun, unique fact about each stylist.

Even the Reviews

The ownership wanted unfiltered reviews to populate their site. This would reinforce their value of transparency.  We made them aware of the benefits and risks, they considered, and said, “Let’s do it.” They had confidence based upon their past reviews. We created a fetch that pulls their latest review regardless of stars. A 1-Star rating can appear on this page just as easily as a 5-star review can.

DESIGN ELEMENTS

The General Look

One of the best elements was that their logo mark is so quirky – the legendary mythical Jackalope. This logo allowed the site to carry forth the same quirkiness without feeling disjointed.

Illusion Pink and Sinbad were used as the base colors for the design.

 

Photography

No stock photography was used on the site. Keeping with the authenticity mantra, Jackalope chose to take the extra step of having a day-long photo shoot with Scott Cornelius to capture stylists pics, client shots and inside the studio environmental shots. We provided the desired shot list and orientation list to assist the photographer. We also consulted with him on color tones, lighting and photoshop treatments.

 

Use of Instagram Feed on Homepage

Jackalope has a large Instagram following, and they are active on the platform. We chose to integrate a feed into the front page of their website. We realize it is a looser look than many corporate businesses would choose, but for Jackalope it fits perfectly. It screams of the authenticity and unfiltered nature of the brand.

Gallery Page 

We built a massive gallery page into the site. When selecting a salon, site visitors want to see what the stylists are capable of and to imagine how they can look as a result. A massive diversity of styles and cuts are available at Jackalope. We made the gallery sortable by stylist.

Social Media

As would be expected of a trendy salon, the Jackalope crew does a fantastic job at social media. From Twitter to Facebook, Instagram to Yelp, the website makes all these platforms easily accessible to visitors.

Balayage. ⚡️ || stylist @jackalope.cass || #jackalopebeautylounge https://t.co/kKGBAK4Cx3 pic.twitter.com/hfubpLc1sA

— JackalopeBeauty (@JackalopeBeauty) August 8, 2018

Booking

The Jackalope team debated whether to take online, automated bookings. Because they value relationships and connection, they decided they want to speak directly with a potential client to assess their needs and make sure they are matched with the best stylist for their need.

The Results

Jackalope Beauty Lounge stylists are consistently booked, and the Lounge is expanding. Their website is helping them accomplish their goals.

The folks at Jackalope are happy with their site...https://goo.gl/maps/SJCL8Cs8Kdy

View the live site at http://jackalopebeauty.com/.

The following blog post Jackalope Beauty Lounge Keller, TX Web Design Dissection was first published to: http://moonandowl.com

Moon and Owl Launches Ulterra Drilling Technologies Website

Ulterra Drilling Technologies, an international leader in PDC bit design and downhole tools for the Oil & Gas industry, launches their new web design by Moon and Owl Marketing.

The site design uses Ulterra's iconic teal colors throughout with key calls to action and links in their official secondary color, lime green. Their unique teal colored drill bits are known throughout the industry and we wanted the site to echo that.

By mixing product photos with sketch drawings, the look of the site reinforces Ulterra's design capabilities.

The homepage wireframe design optimizes the clarity of their chief value proposition while placing their two lines of technology front and center (PDC drill bits and downhole tools).

In addition, end-user interactive apps that allow Ulterra's customers and potential customers to run customized calculations on important industry KPI's such as rate of penetration are forthcoming.

As Ulterra sells their bit in volume through a longer-cycled sales process than say someone buying a pair of shoes on Amazon, we put Discovery Call call-to-action buttons throughout the site in a familiar location for the end-user.

We wanted the look of the site to differentiate Ulterra's innovative, tailored solution approach from the one-size-fits-all offerings of many PDC bit designers.

Ulterra can develop a custom prototype bit for any given drilling situation faster than anyone else in the sector. To reinforce their unique approach, we knew we needed to break away from the traditional layout and look of most oil and gas sites (see below).

Traditional Looking Oil & Gas Sites

 

Ulterra Additional Site Pages

Product Page

Important conversion design elements are included in product pages.

• Product call-out sections highlight end-user advantages for quick "what can you do for me" benefits.
• Video elements are also present for a those who would rather click-and-watch than read.
• Printable product PDF's are accessible for those needing to forward technical documents and printouts of key documents to take to their team.
• Finally, a link to an article bank based on an easy-to-use tag system allows those site visitors who want more information to drill down into case studies, feature articles and more for each product. All Ulterra has to do is tag the blog article with the product name, and it appears in the article bank.

Article Bank Page Example

This article banks allows detail oriented visitors to read until their heart's content. Those who feel they've completed their research can schedule a  discovery call at any point in their online journey-homepage, product page, or any article within the article bank.

SEO and Discoverability

The site is built upon a robust pre-design search engine optimization (SEO) and content marketing strategy. This pre-work which partners Moon and Owl web designers with our SEO specialists is what sets apart a Moon and Owl site from other agencies and discount designers.

We begin with the end in mind, getting you discovered, liked and trusted online.

Deep interlinking between content and other on-page SEO elements were built into the site's design and development with a clear target of what key pages need to rank highest in the hierarchy.

Ulterra is dominating high volume search terms for keywords surrounding PDC drill bits and downhole tools.

Ranking Results

Site Traffic

In just two weeks since launch, site traffic, which was already in the 3,000 visitors-per-week range has doubled. This growth is before any press release pushes or announcements. Purely organic SEO gains are driving these results until we perform a publicity blitz next week.

And Of Course, Mobile Responsiveness

It's 2018. Your site better look and work great on mobile. As a B2B technical business, a majority of Ulterra's users still arrive on the site through a desktop, we still want a great responsive feel. This is especially true as we add new interactive apps and calculators to the site for personnel to use out in the field.

We made sure the mobile elements of design were thoroughly tested.

Social Media Inclusion

You might think it rare for an oil & gas drilling technology company to spend much time on social media, but the folks at Ulterra have developed quite a following on their LinkedIn, Facebook, Twitter, and even Instagram (yep!). They also have a robust YouTube channel with more videos in the works. We made sure these platforms were accessible to site visitors.

Expandable Site Design

When we set down in our initial planning, Ulterra shared they have some big ideas on the horizon. We built the site with expansion capabilities in mind, including the way the navigation operates, product category pages can increase in scope as we add new products without the need for a redesign, and other considerations for site growth as the company grows.

A master-planned sitemap of future additions is already in place allowing Ulterra to phase in the desired pages and new features as they become ready.

Check out the live Ulterra site at https://ulterra.com.

Moon and Owl Launches Ulterra Drilling Technologies Website is courtesy of: www.moonandowl.com

Bubble Up SEO Method: Get More Customers, Patients, And Clients Effortlessly

Every business owner knows they need it . . .

More People Who are Ready to Buy.

Your business constantly needs new leads that can become customers, clients, and patients.

It’s the lifeblood of every successful small business, and today, this connection happens mostly online. Recent studies indicate that 88 percent of consumers go online to research when looking for products and services, even higher for local purchases.

People perform a search with a need that matches a solution, service or product your business offers. You need these people to be able to find, like, and trust you online.

If you aren’t ranking for the right keywords, and you aren’t showing up in Google, then you don’t really exist online. You might even know the main keywords your business needs to rank for, but the challenge is that people are different, and quirky, and don’t always search your main keyword in the way you guess they would.

Instead of searching barber shop Dallas, they might search best fade barber shop Dallas, or even kid's fade cuts near me. What it comes down to is that you have to rank for 1000’s of different combinations of these key terms (aka longtail keywords) if you really want to grow your business.

 

What if you could actually target each of these 1000’s of diverse search terms people use, rank on them in Google and other search engines, and have these searchers click your result and arrive at your site?

That would be the gold standard of online marketing!

You can do this with our Bubble-Up SEO Solution.

The Bubble Up SEO System operates by placing a Search Learning Machine inside of your website.

This Search Learning Machine (SLM) hums along in the background of your site and effortlessly finds the best keywords that people use when they are searching for a need that your business can solve.

When enough searches happen on any given phrase, the Search Learning Machine takes note and then does something simply amazing.

It automatically creates a new page to rank on that specific search phrase. Whenever the system sees a new keyword bubbling up, a page gets created, providing your business an opportunity to capitalize on that keyword.

Traditional SEO agencies try to rank you for one to five important keywords. This is like having one giant hook in the water and hoping that fish bite, while your competitors are using the exact, same hook.

With Bubble Up SEO, whenever a fish indicates he’s hungry, a new hook is created and dropped into the water. This happens again and again until you have 1000’s of hooks in the water where you already know there are hungry fish. Your site is now a massive trot line rather than a single rod and reel.

Imagine hiring your own team of search marketing whiz kids who 24/7/365 monitor what everyone is searching online, identify popular new key terms, and built new pages in your website to help you rank for those... all in real-time

Now you can!

While we CAN help your rank those massively competitive main keywords with organic SEO efforts, in the meantime you can also be getting tons of traffic and leads rapidly from these 1000 ’s of keyword combinations. We have many clients who never add more SEO efforts because of the volume of leads they receive from their Bubble Up SEO program. We walk hand-in-hand with and advise you throughout the life of your campaign.

Proof: A Real World Bubble Up Example

A breast cancer surgeon currently using our Bubble Up SEO Strategy was ranking well in her immediate city but not in the surrounding cities. With the Bubble Up SEO proprietary system in place, she is now dominating the region in the search results rankings for people searching for terms like:

• double mastectomy Desoto
• breast cancer surgeon Mansfield
• single breast removal
• do I need chemo after breast cancer surgery
• what should I expect to look like after breast cancer surgery
• and over 800+ other keywords in the #1 position on Google.

Site traffic rises dramatically with the Bubble Up Method tool installed.

And, most importantly, her practice volume grew 3x in Q1 of 2018.

And here is what their business development officer says....

Ease of Use for You, The Business Owner

A question we typically get when explaining the Bubble Up method to business owners is, “Won’t all these pages make my site a giant mess and be difficult for me to manage?”

The short answer is NO! It requires ZERO of your time to keep the Bubble Up SEO SLM humming along and your site looking great.

A lot of folks have worked with search marketing firms before, and they ask for content, review content, review content, provide additional keywords, etc. This requires NONE of that.

You don’t have to worry about the approving the content or managing each automatic page created. The Bubble Up’s SLM is smart because all your users are redirected to your site’s homepage or corresponding service page on your site when they click on the search result. The Bubble Up page grabs the ranking, but the end user sees your beautiful homepage or service page when they click, not the Bubble Up page.

We can even take this next level!

If we see a high volume of traffic coming from a particular keyword, we can even work with you to create a unique landing page addressing that issue and the redirect that particular search result to that tailored landing page.

Everything Happens “Automagically”

You’ll start ranking for keywords that people use when they are intent on making a purchase of your product or services. This allows you to be discovered, liked and trusted by potential customers, making conversion much easier.

Once we install the Bubble Up System’s Smart Learning Machine, all you have to do is answer the phones and respond to leads. It’s that easy.

What is the Technology Behind Bubble-Up SEO?

On the technical side, we've built a massively powerful and consistently tweaked Search Learning Machine software file which collects live keyword search volume and analyzes it. Our team of basement-dwelling techies'  abilities shine on this first of its kind development (and that's their preference to stay in their well-furnished basement).  This SLM enables your site to find real keyword phrases people are using and builds a page for that specific keyword search phrase.

And here is a nice side benefit, each new page created helps your site rank higher across-the-board for other terms, as well. One hook helps the other hooks!

Once we install Search Learning Machine, you don't have to lift a finger to manage the pages. Our team constantly optimizes SLM to best match Google’s algorithms and it starts creating the dynamic pages, including content generation, page rendering, backlinking, monitoring, and reporting.

It's truly a headache less way to conquer the market using long-tail keywords.

Super Simple to Get Started & No Long-Term Commitment

Here’s all we need from you to get started...a 15-minute planning call where we gather 5 pieces of data from you.

That’s it.

Once this is done, we can have your Bubble Up SEO campaign up and running within 7 business days.

You’ll get a monthly ranking report showing you all the keywords that have bubbled up and where you rank on them. You’ll also be able to clearly see an increase in web traffic and leads for your business.

We believe in the results of the Bubble Up SEO system so much that we don't require a long-term contract. Try out the system and see if you don't agree that it's a virtual goldmine for your business.

Your Cost: $850/mo
Limited Time Launch Offer: $675/mo
By Call Only 817-889-1487
(No Long-Term Contract!)

We are wanting to roll out this new SEO Method to business owners who are serious about growing their business. The phone-call-only for launch lets us get to know you, understand your unique needs, and ensures you are focused on growth.

P.S. What’s the value of one customer is to your business over the course of their lifetime? We’ve typically found even a single lead per month would more than pay for this solution. And we also know you’ll get WAY more than one lead per month using it!

P.S.S. This is a great strategy to use in tandem with traditional SEO efforts to rank on your main highly competitive keywords. This dual strategy provides your business with a top-down and bottom-up approach to search engine rankings, increased site traffic, and LEADS.

Bubble Up SEO Method: Get More Customers, Patients, And Clients Effortlessly is republished from: Moon & Owl Marketing

Website Launch Checklist Video Tutorial: 21 Things to Check Before You Go Live

We see it time and time again. A website launched without the proper checklist that results in a less than optimal launch or re-launch causing lost revenue.

Follow this simple, step-by-step, 21 item checklist video series to ensure your new site launch or site redesign succeeds.

Website Launch Checklist

Feel free to contact us if you need assistance with any items on the checklist. 817-889-1487.

Website Launch Checklist Video Tutorial: 21 Things to Check Before You Go Live was first published to: Moon and Owl Blog

Our Step by Step GMB Optimization Easy Tutorial Video for Business Owners

If you own a business you should be using Google My Business. Here is our step-by-step easy tutorial video on how to best leverage your GMB account to get more leads.

Because it's a screen grab, we just maximizing the viewing size for clarity.

This is a new approach to SEO that doesn't require you to perform as many on-page efforts to rank your page. Use Google's narcissistic love of its own properties for your gain.

Our Step by Step GMB Optimization Easy Tutorial Video for Business Owners is republished from: http://moonandowl.com/