Small Business Marketing Tips: March 2019

Friday, March 22, 2019

SEO Weekly News March 22, 2019

As an SEO Fort Worth agency, we bring you this week's search engine optimization news.

Council Post: Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results

Forbes|4 days ago

Lawyers in private practice face an extremely competitive environment in Google search. This post boils down some of the most basic law firm SEO tactics — specifically those that are most likely ...

Council Post: Industrial SEO For B2B Companies: New Application, Same Strategy

Forbes|2 days ago

Marketing Strategist. In your quest to master business-to-consumer (B2C) digital marketing strategies, you may be overlooking some important business-to-business (B2B) opportunities. Industrial ...

The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content

Search Engine Journal|4 hours ago

Let's talk about cutting-edge SEO research that can truly transform your ranking success. While they are surely a part of the equation (and I am a deep believer of content quality, avoiding ...

Robots.txt best practice guide + examples

Search Engine Watch|1 day ago

The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. What is a robots.txt file? A robots.txt file can be used for for a variety of things, from letting ...

If it's Not Just Keywords, How Does SEO Work?

WFMJ Youngstown|2 hours ago

Continued Google updates have all but eliminated any benefit gained from relying solely on keywords to rank well. Keyword stuffing for the purpose of ranking does nothing to enhance user experience ...

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) - Search Engine Land

Search Engine Land|1 day ago

Earlier this month, Google was granted a patent for utilizing click-through rates as a potential ranking factor. As Google SEO patent expert Bill Slawski, the president of SEO by the Sea who ...

SiteGuru improves your website with a detailed SEO audit

Android Authority|4 days ago

Building a website in this day and age is incredibly easy. No matter how much time you spend perfecting your website's appearance, if it ranks low on search engines, nobody will see it. SiteGuru ...

Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects

Search Engine Watch|7 days ago

In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for ...

Search Buzz Video Recap: More On Google March 2019 Core Update, Google Drops Rel Next & Prev & Neural Matching vs RankBrain

Search Engine Roundtable|3 hours ago

What a fun week in the SEO space - we had Google do some explaining or myth busting around the March 2019 core algorithm update, no - it wasn't a reversal. Google just noticed that they have not sup

Why bother with user experience: UX tips for SEO experts and business owners

Search Engine Watch|3 days ago

The times when ranking high in search results as the final goal have passed. As search algorithms are improving and there's no place for keyword stuffing anymore, SEO experts should adopt for ...

6 Actions You Must Take After an SEO Audit

Search Engine Journal|2 days ago

Step one is commonly an SEO audit. An SEO audit can produce valuable insights. When investing time, energy, and actual dollars in an SEO audit, you are probably doing it with the goal of taking action afterward. The list of SEO items audited.

Tips to identify a solid SEO agency

TG Daily|4 days ago

It is a digital world. There are many ways in which you can enhance your search engine rankings and develop a good SEO strategy. One of them is to hire an SEO agency. There are many SEO agencies out there serving customers in multiple ways.

SEO Weekly News March 22, 2019 is available on: Moon and Owl Marketing

Friday, March 15, 2019

What is the Google March 2019 Core Update? (aka Florida 2 algorithm update)

You might be experiencing a drastic change in site traffic and/or rankings (positive or negative) in the next few weeks because of the newest Google Core Update.

What is a Google Algorithm Update?

Users want the answer to their question or problem quickly. Google ranks billions of webpages in what they call their Search index to provide searchers the most beneficial and relevant search results.

To do this they use an algorithm. In it's simplest terms, an algorithm is a set of instructions telling an entity what to do. A food recipe, is in a sense, an algorithm. It tells you the ingredients, the amount needed of each ingredient, then how to assemble those ingredients to result in a dish.

In the case of a Google algorithm, it is gathering information from a bot that crawls sites on the internet, giving each piece of information a certain of importance, and then combining the ingredients into a search ranking result. At times they change the "recipe."

Google is always tweaking their algorithm which affects how your site ranks for certain keywords. Usually, these are minor tweaks. On March 12-ish, however, a major update was made. We saw radical swings in keyword rankings on client sites. This major update has been called March 2019 Core Algorithm Update or more popularly, Florida 2.0.

Google even confirmed this update. Something they don't always do.

We understand it can be useful to some for updates to have names. Our name for this update is "March 2019 Core Update." We think this helps avoid confusion; it tells you the type of update it was and when it happened.

— Google SearchLiaison (@searchliaison) March 15, 2019

How did the March 2019 Core Update change the results?

Some are calling this a softening of the Medic Update aka Query Intent Update. The Medic update was largely seen to affect health and medical sites. Sometimes you'll see these referred to as YMYL (you money or your life) sites. Medic caused major ranking changes. We are hearing some in our Master Mind groups saying they think Florida might be a slight reduction in some of the heavy weighting that Medic gave to a sites E.A.T. score. E.A.T. stands for expertise, authority and trust.

Medic was thought to heavily rely not just on the content on a page for ranking, but the sites overall perceived authority. A site with strongly established credentials (good reviews and lots of parallel sites like LinkedIn, Facebook, even BBB solid ratings), citations on other expert sites (example: academic sites, high authority sites), and other means of trust were heavily rewarded. Some sites that had great content but weren't as strong in the E.A.T department lost rankings.

Others are saying this is more Penguin or Panda related. A few are claiming the volatility is link quantity and quality related.

penguin algorithm update google

One SEO tweeted “Smaller sites who were seemingly ranking pretty much only based on content got smacked hard, while brand pages with 100 words got a boost. I count 25 brands entered the top 60 on one SERP after this update. Almost all with far inferior content” says SEOwner via twitter handle @tehseowner

Here is the simple truth. It's TOO EARLY TO KNOW. Don't believe anything you are reading quite yet. No one knows exactly what the algorithm rewards or punishes directly.

Over time, broad SEO agencies, like Moon and Owl, will have enough client data and specialized tools can reverse engineer the algorithm to see what triggered increases and decreases.

We do this by looking at the 6,000+ keywords we are tracking for a diverse portfolio of clients and the pages that each keyword refers to in its ranking. Then we can see which pages rose and which fell, looking for commonalities. We can also A/B a page that fell against a competitor page that rose to see the differences in the pages in every aspect including things like:

content length and other on-page elements
schema types used
keyword density in body copy and headers
site siloing
page crawl depth
backlinks to page and to site as a whole (quantity and quality)
site load speed
and many other factors

What can I do to improve my sites ranking and traffic in light of Florida 2.0?

Right this second (March 15 2019)...

DO NOTHING!

Let the algorithm do its thing and see where you rank once things settle.

One of the worst things you can is to make wholesale changes while your site does the Google ranking dance. Use a SERP tracker that shows you rank increases and decreases, and once things aren't jumping around like a kid on a new pogo stick, then you can begin to make changes.

Website Ranking Volatility Pogo Stick

Of course, we are glad to help you in dealing with Florida 2 recovery or any search engine optimization endeavor.

https://www.seroundtable.com/google-3-12-broad-core-ranking-update-florida-2-27254.html

https://www.searchenginejournal.com/google-update-florida-2/297973/

The blog post What is the Google March 2019 Core Update? (aka Florida 2 algorithm update) is republished from: https://www.moonandowl.com

Monday, March 11, 2019

SEO Weekly News Mar 11, 2019

This bundle covers affiliate marketing, SEO techniques, and more

Boing Boing|5 days ago

You can learn how to optimize both the presentation and placement of ads on Facebook, Google AdWords, and MailChimp. Several courses touch on the invaluable skill of search engine optimization ...

5 free online marketing tools to grow your influence

The Arab Tribune|6 days ago

Check out the following top 5 free online marketing tools and how to use them to grow your business online. The HOTH has a substantial number of free tools for SEO (Search Engine Optimization ...

Storage in Big Data Market 2019 Global Industry Analysis by Size, Share, Emerging Trends, Sales Revenue, Development Status, Opportunities...

Market Watch|14 hours ago

The potential applications of big data technologies include price optimization, search engine optimization (SEO), business forecasting, business intelligence, better sample selection for analytics ...

Henderson Chamber to hold businesses workshops

Las Vegas Business Press|7 days ago

Water St. in Downtown Henderson. During the workshop, Kautzman will discuss how to market a business with cutting-edge Search Engine Optimization (SEO), social media and pay per click techniques ...

The Death of the Internet

The American Conservative|4 days ago

In the early 1960s, Paul Baran was an engineer at the RAND Corporation when he began thinking about the need for a communications network that could withstand a nuclear strike. It was supposed ...

American Marketing Association's Atlanta Chapter Announces the 2019 Amy Awards Finalists

Market Watch|6 days ago

...-Current Pixel Paid Search Optimization ATLANTA RISING STAR AWARD Amber Fawlkes-BrightWave SEO SEARCH ENGINE OPTIMIZATION AIS Media -AIS Media's SEO Program Helps THRIVE Secure New High PR Captivate-Current Pixel ...

Report: 51% of web site hacks related to SEO spam - Search Engine Land

Search Engine Land|7 days ago

A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. The report shows that 51.3 percent of all infection cases in 2018 were related to SEO ...

Event to aid small businesses with online presence

Rome Sentinel|7 days ago

The event, to be held by the Mohawk Valley Small Business Development Center (SBDC), is geared to help local businesses learn about search engine optimization and best practices for creating ...

SEO Weekly News Mar 11, 2019 is republished from: http://moonandowl.com

Friday, March 1, 2019

SEO Weekly News March 1, 2019

Stop the silo madness! Effective site architecture for SEO and findability - Search Engine Land

The search engine optimization (SEO) industry is full of jargon. To many SEO pros, a sitemap is an XML sitemap. The whole SEOjargon thing can become a usability and user experience (UX) nightmare ...

Search Engine Land|3 days ago

There are fundamental problems with relying only on Domain Authority metrics - Search Engine Land

The metrics which come from various SEO tools - be it Ahrefs, Moz, MajesticSEO or others - have been a hot topic ever since their conception. Metrics, like Domain Authority (DA) from the Moz ...

Search Engine Land|21 hours ago

Content structure and structured data: Will they impact featured snippets? - Search Engine Land

In this article, I explore the difference between Structured Data and content structure as a continuation of John Mueller's response in the Hangout. As an SEO who is in Google's trenches day ...

Search Engine Land|4 days ago

UPI|3 days ago

Search marketing company Botify raises $20M - TechCrunch

Co-founder and CEO Adrien Menard said that the opportunity in SEO is "even bigger now than in the past," and that the problem is much broader problem than many realize. Over time, Botify has ...

TechCrunch|3 days ago

John Mueller's Greatest SEO Success Story Was...

A Reddit thread is asking folks to share their greatest SEO success story and there are some good ones. John said "Told someone to remove the setting that added the noindex to all pages. A fortune ...

Search Engine Roundtable|1 day ago

How to Calculate the ROI of Your SEO Campaigns Using Google Analytics

A successful SEO marketing strategy typically results in more search traffic and better rankings, and those things are what lead to more money in sales. It's important to understand that tracking ...

Search Engine Journal|2 days ago

Top Nine SEO Tools Reviewed by Pearl Lemon Reviews

When it comes to SEO, the tools are as important as the processes and knowledge!But every year the SEO game becomes more complicated, more refined and challenging, even for SEOwhizzes.We need ...

TG Daily|2 days ago

John Mueller Gives a Lesson on Competitor Research - Search Engine Journal

There was a discussion Twitter about competitor research and duplicating the SEO strategy. John Mueller entered the discussion and gave an answer that gave a profound insight into competitor research.

Search Engine Journal|1 day ago

How does a WordPress SEO malware injection work and how can enterprises prevent it?

Open source publishing software WordPress was again hit by an SEO malware injection attack in late 2018. Security expert Nick Lewis talks about how to protect the enterprise against WordPress malware injections both before and after an attack.

SearchSecurity.com|4 days ago

The Importance of Local SEO Services and Why You Should Invest in Local SEO

One of the most powerful tools for small businesses and retailers is local search. Be it doctor information, new cafes or handyman services, local search is increasingly driving customers to ...

TG Daily|3 days ago

Binary Fountain and Rio SEO to Co-Host "How to Implement Reputation Management Strategies at the Enterprise-Level" Webinar

Presented by Binary Fountain, Rio SEO and Tidewater Physicians Multispecialty Group, the webinar will address strategies for implementing reputation management in enterprise healthcare organizations ...

Stamford Advocate|3 days ago