Brand CTR and Google. It’s Vital. Does Your Small Business Have It?

A recent Google leak has confirmed the something IMPORTANT about your website.

YOUR site’s Click Through Rate (CTR) on Google іs very important to how well you rank!

And the most important CTR is your brand CTR.

What is BRAND CTR?

When someone searches your brand by specific name on Google (example “Jordan’s Feather Factory”) and then your brand name appears in the Google search jordansfeatherfactory.com, it is VERY important that at least 50% of the people click that link and not a competitors.

Google is looking to see that your brаnd name has а СТR rаtе оf at least 50%.

It’s reported anything less than this could be a red flag which triggers an review or even a penalty. Why? Because Google is trying, like always, to keep people from gaming the system.

IF YOUR BUSINESS DOESN’T HAVE A BRAND CTR of 50%, YOU ARE LOSING RANKING and MONEY THAT SHOULD BE YOURS!

But don’t fret:

How can you BETTER INSURE you have at least 50% CTRs on your branded search?

1. Have a strong benefit statement description on you home page.

Tell people in the Google search result the BENEFIT they will receive from clicking to your site. If you have a WordPress site with the YOAST SEO plugin, you only need to enter a great description in the field labelled meta-description.

2. Have a Google My Business Page set-up. 

This increases the chances of it auto-populating to the right when people search your brand specifically. (see the picture below)

3. Own the front page of Google with your own brand!

Create enough properties on Facebook, LinkedIn, About.me, and any other site so that NO competitor shows up on the Google page one of a direct brand search. (see the picture below)

You can see all three at work in our Moon and Owl Marketing search results. (click the pic to enlarge it)

CLICK TO ENLARGE

One final killer tip…

4. Get the Moon & Owl Secret Sauce SEO program working for you.

We can up your count of branded CTR in a way that is above board on Google. It is a family recipe and it is delivering HUGE results for our agency and clients’ CTR on branded search (and also increasing their Time On Page –how much time a visitor spends on your page once they click there–another important ranking factor.)

We can help! Whether you need your home page optimized, other properties set-up to dominate page one, or the SECRET SAUCE…

Call us today, at 817-889-1487 or fill out our GET STARTED FORM HERE 

 

P.S. Google is also looking to see if your long-tail keywords are getting a 60% CTR.

An example of a short-tail keyword is “social media marketing.” A longer tailed keyword would be “social media marketing with cyberdust in 2015.” It is easier to rank for the long-tailed keywords, but once you do, have great content that compels the reader to click through and stay on the page.

By the way, our secret sauce recipe helps you here, as well.

 

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